Positive Reaction Shampoo, #31


Over processed or seriously damaged medium to coarse hair can benefit from the 31 botanical ingredients in Positive Reaction #31. Formulated with extra proteins such as Hydrolyzed Soya, Wheat, and Keratin protein to restore the structure of your hair cuticle and hair strand.

Our Healium Hair Promise to You
All purchases come with a 14-day satisfaction guarantee. All of our products and ingredients are cruelty-free and certified by PETA. We do not use any parabens or sulfates and each product has up to 25 botanical ingredients to heal your scalp and nourish your hair.

For MEDIUM to COARSE hair types,  Positive Reaction is formulated with 31 beneficial ingredients for hair & scalp and is also sulfate & paraben free.  Best for damaged, dry, & chemically ‘challenged’ hair that is thicker or more coarse, based on the moisturizing properties. A conditioner is not always needed with Positive Reaction Shampoos.

  • Sulfate Free & Paraben Free & Sodium Chloride Free
  • Best suited for dry, damaged hair that is medium to coarse in texture.

All Positive Reaction formulas are encoded with React Technology.  Moisture, hydration & nutrition are delivered to the areas needed most, such as mid shaft & ends, and rinses off other areas such as roots with no build up.


Water, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Cocamide Propylamino Betaine, Aloe Vera Juice, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamidopropylamine Oxide, Cocamide MEA, Sodium Cocoyl Glutamate, Disodium Cocoyl Glutamate, Hydrolyzed Wheat Protein, Hydrolyzed Soya Protein, Hydrolyzed Keratin Protein, PEG-75 Lanolin, PEG-75 Shea Butter Glycerides, Dimethicone PEG-8 Meadowfoamate, PEG-9 Dimethicone/PEG-9 Olive Phosphate, Marigold Extract, Kelp Extract, Echinacea Extract, Marshmallow Extract, Vitamin A, E, F, Biotin, p-Amino benzoic Acid, Pantothenate, Inositol, Horse chestnut Extract, Guar/Hydroxypropyl Trimethyl/Ammonium Chloride, Glycol Stearate, Polyquaternium-10, Fragrance, Methylisothiazolinone, Phenethyl alcohol, PPG-2 Methyl Ether , Allantoin, Citric Acid, Glutamic Acid, Ascorbic Acid, Arginine, Glycine, Methionine, Lysine, Sunflower Oil, Linseed Oil, Octyl Methoxy Cinnamate, Wheat Germ Oil, Hemp Oil, Jojoba Oil, Vitamin E Acetate, Pomegranate Oil, Tetra Sodium EDTA


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